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The platform is rolling out a updated setting that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their feeds. This step comes as the service disclosed that it currently hosts over 1 billion content made with AI.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a widespread release. This advancement coincides with a increase in AI-generated material, fueled by emerging content generation software.

AI Content on Other Platforms

It has been noted that approximately 10% of the fastest-growing channels on another major platform exclusively feature clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for substandard, bulk-generated content that is often absurd or bizarre.

“We know from our community that a lot of users appreciate content created using AI tools, ranging from AI artwork to informative clips, and we want to provide users the power to see more or less of that, depending on their own likes,” commented a company executive.

Scale of AI Content

The service announced that there are presently 1.3bn videos on its service tagged as artificially created. In total, over 100 mn pieces of content are submitted to the service daily, making AI content a limited part of its total content library.

How to Adjust Settings

Users will be able to limit or boost the level of artificial media they see by accessing the “manage topic” feature in the application and selecting AI-made media. Other topics that currently be modified under the filter encompass current affairs, clothing, cosmetics, and dance.

Platform Guidelines

The platform’s guidelines mandate content makers to label “realistic” AI-made content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be removed under its community policies.

In addition, the service will henceforth apply an “AI-made” label to content produced via its own AI tools, or identified by an collaborative effort for identifying artificial media. This measure is designed to stop users from seeking to bypass the tagging system.

Educational Initiatives

The company is also launching a two million dollar awareness program for experts and organizations to produce educational content about responsible artificial intelligence. This project will assist charitable organizations specializing in training programming and robotics.

Moderation Strategy

The platform has justified its content review process, amid controversy over proposals to lay off numerous content moderators in the UK. TikTok is set to reduce 439 jobs in its user protection department in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but automated tools can safeguard staff by removing the most graphic content ahead of it is viewed by staff. The platform stated a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to intervention by its AI tools.

We believe it is crucial to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is the area in which a extensive automated help is making a difference work at speed.”